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| Image not my own |
A lot changes every day and trends come and go. You're as good as the last job you've done. Simply because you've had great successes in the past, it's good to remember that failure and disasters are always one event away.
One thing I've enjoyed a lot over the years is working with friends and family doing their events. It's not an easy route to take as years of friendships can be destroyed by just one event. It's a career that has brought me so much joy and stress in equal measure.
I must admit that for awhile (some years to be precise) I grew in this business purely through referrals but the changing environment of marketing, working through social media and expos has made my preferred marketing tool obsolete with time.
Wedding planner, just like any other wedding vendor realizes that the market is constantly changing and demands you update trends and whatever it takes to keep up with it. The trick then becomes how to do this and keep costs low while not compromising on quality work and still turn out profitable.
There was a duration that I loved out of the box kind of brides with creative ideas, but time and experience taught me that a majority of them want 100% needs met on less than 40% of your pay's worth.
Now am back after a year of throwing in the towel. I've talked about the uncertainty of doing this business before and given up so many times over. It's not an easy time to do a business in the country basically with many people loosing jobs everyday. More people seems to cut down on wedding spending and new businesses in the wedding industry are established every other month with enthusiastic entrepreneurs who hope to do better than those who've been in the market longer.
Every day, the question remains, how does a business sustain itself and make profits with everything seemingly working against it?
